Diane Firsten was born in Ohio into a family of extremely stylish and elegant women. Her mother, Ina, was an impeccably dressed, elegant woman with a sharp eye for quality and design. One of Diane’s earliest memories is of being removed from her carpool by her mother, as Diane was unsatisfied with her shoe choice and simply could not face nursery school without the right shoes. Diane spent many hours in her youth dressing up and modeling her mothers’ furs, gowns and jewelry.
Diane was recruited for Cincinnati’s first Saks Fifth Avenue…And was given a phone and an office in the prestigious Fifth Avenue Club, where she immediately made an impression on management by developing a strong and impressive business in the personal shopping area throughout the store. It wasn’t long before Diane was number one in menswear and women’s designer apparel, and unheard of accomplishment for one so young.
Always aggressive in her thinking and her outlook, Diane realized Saks Fifth Avenue did not have the exact assortment or offerings to take her clients where she saw them stylistically. At this time she decided to go out on her own and using her hard work, passion, and the good taste she inherited, she started hosting trunk shows in her small apartment featuring New York’s up and coming young designers. Diane was the first wholesale account to the famed “Wathne” and also the first wholesale account to “Luca Luca”. She also featured “Elizabeth Locke”.
As she had experienced before, fate stepped in and a tiny studio became available on famed Madison Road in Cincinnati. Diane jumped at the chance to have a store front and while still in her 20’s she immediately established a formula that continues in the stores today, in which fit, quality, and classic modern styling were the hallmark of the original store, as well as the ones to follow.
As Diane Firsten, the business, expanded within their original location, eventually becoming a 3500 square foot store, including a shoe salon, the demand for her “classic with a twist” became stronger. Many of the DF customers wintered in Palm Beach, Florida. In 2001 Diane made the move to Worth Avenue to open her second boutique. The glamorous and chic island immediately took to Diane’s luxe classics and success was so strong a third store was put in the works.
Diane Firsten Nantucket was born in the summer of 2010, housed in a historical part of Main Street, the DF brand continues with her gorgeous take on resort wear and city classics. The Diane Firsten brand encompasses the true “town & country” look with clothes for the boardroom as well as the beach. In addition to her own label of bespoke Italian tailoring , cashmere and shirting, Diane Firsten also carries major designers from New York and Europe, including Etro, Pucci, Carolina Herrera, Ralph Lauren, Nancy Gonzalez, Joseph, Brunello Cucinelli, Attolini, Giuseppe Zanotti, Gianni Milanese, Dl1961, and Alexandre Birman, and Farah Khan, to name a few….
“My stores should look and feel like your favorite room in your house, a room filled with beautiful things, things that capture our imagination, make us happy and comfortable and always looking our best. We don’t go out of style at Diane Firsten…..Because we are style…….
~ Diane Firsten